TikTok is introducing a fresh option that allows them to cut down on the volume of AI-created videos appearing in their feeds. This initiative comes as the company announced that it now features in excess of 1 thousand million AI videos.
Testing and Rollout
This change is undergoing trials over the coming weeks before a global release. This advancement aligns with a rise in content created by AI, fueled by recent video-generation tools.
The Broader AI Trend
It has been noted that approximately a tenth of the fastest-growing video streams on a popular video site primarily display clips produced artificially. A considerable share of this output is considered mass-produced AI material, a label for inferior, mass-produced content that is typically nonsensical or surreal.
“We know from our community that numerous viewers enjoy content made with AI tools, from computer-generated images to science explainers, and we intend to give people the ability to adjust the amount of that, according to their own choices,” commented a platform representative.
AI on the Platform
The service shared that there are currently 1.3bn videos on its service labeled as made with AI. Collectively, in excess of 100 mn pieces of content are submitted to the app daily, making AI content a limited percentage of its overall inventory.
How to Adjust Settings
Viewers will be able to reduce or increase the amount of artificial media they see by accessing the content preference setting in the app and selecting the AI content topic. Other topics that can already be modified under the setting include current affairs, clothing, cosmetics, and choreography.
Content Labeling and Policies
Its policies mandate creators to label lifelike AI-made content, and it prohibits dangerous fake videos of celebrities or crisis events. Any realistic artificial content that is unmarked can be deleted under its user guidelines.
Furthermore, the service will henceforth add an AI-generated label to content produced via its own AI tools, or identified by an industry-wide initiative for spotting artificial media. This step is aimed to help prevent users from seeking to bypass the tagging system.
AI Literacy Programs
The company is additionally launching a $2m awareness program for experts and organizations to create educational content about responsible artificial intelligence. This initiative will support educational bodies dedicated to educating programming and robotics.
Platform Protection
The video-sharing app has defended its safety measures, during discussion over plans to lay off a large number of review team members in the UK. It is set to cut 439 jobs in its user protection team in its British office, with labor groups and internet security professionals voicing alarm that people are being substituted by machine-led review.
A senior executive stated that people-led review would still have a role, but AI can protect employees by removing the most harmful content prior to it has to be seen by staff. The company announced a 76% decrease in shocking and graphic content reviewed by human moderators over the past year due to the use of its automated systems.
It is vital to balance people and machines to ensure user safety,” the executive stated. “We’ll have humans as part of that process, but we additionally believe it’s very important to reduce exposure to harmful content as rapidly, which is why a extensive automated help is really helping us process content quickly.”
